Review by: Justyn W. Brodsky

We’ve reviewed Cherry Ilex‘s music before. The elite west coast producer has laid down a more-than-solid foundation for his multifaceted set of multi-talents both as a songwriter and creator behind the mixing board; and he comes back out swinging with his first release in 2020, “Reason (Take a Trip)”.

Cherry‘s knack for vibing rhythms and catchy melodies is still ever present just like his previous releases. But this time, with feature artist Erica B at the helm of lead vocals, “Reason” has something truly special from beginning to end from the very first listen, and reaches out to a very innovative and wide-ranged audience that can appreciate Pop, Hip Hop, EDM, R&B and everything between. This track has a beat that captures a rap/snap and classic R&B signature, but possesses several clever elements in the realm of production and melody choices.

Erica B‘s vocals are addictive and completely star-quality; making this track a standout of its kind in the vocal melody department. But Cherry‘s attentiveness to detail is what truly makes this song an absolute gem. It covers many angles that are innovative enough to carry itself throughout the new 2020 millennium, but still has that hint of familiarity that gives us a callback to some of our favorite electronically-infused R&B tracks we’ve come to know over the years from many DJs and producers in the game.

This song is not only interesting, but also full of vibes that are completely feel-good throughout the track’s duration. The vocals are articulately crafted with well thought out lyrics, the production value has more than one approach that really blends together tastefully, and the overall sound this song tackles can cater to many different fans of many genres. This is the perfect kickstart track for the new millennium, and we at Artist Reach can not recommend “Reason” highly enough. You will be addicted to this one.

Listen to “Reason”:

•Spotify: http://open.spotify.com/album/5rshkW8SJyz1JWUecMU09J

Connect with Cherry-Ilex:

•Official Website: https://www.cherry-ilex.com

•Twitter: https://www.twitter.com/Cherry_Ilex

•Facebook: https://www.facebook.com/cherryilex/

•Instagram: https://www.instagram.com/cherryilexsound

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