Exclusive Review: Fitch Means – “Pretend” Single/Music Video

Review by: Justyn W. Brodsky

Press photo of Fitch Means

This is R&B the way it was meant to be. When it comes to passionate lyrics, good looks and musical vision, Fitch Means is an absolute trifecta. And with the release of his newest single “Pretend”, all of his qualities come together full circle.

Accompanied by a cinematically visual music video, “Pretend” is a glowingly intimate track all about the decline of a relationship, but still loving that person while trying to preserve the friendship. But realizing it’s too painful and eventually letting go, knowing that there is happiness out there once you finally break the ties that bind you. With a flow of ambience and an impressively high vocal range, Fitch is a complete heartthrob in this song from start to finish. His meaningful lyrics are anthemic and deep, leaving the listener with relatable content that resonates with just about anyone that has gone through a similar situation. Encompassing a stylish R&B swagger that is reminiscent of genre greats like Usher, Ne-Yo and those alike, Fitch serves up a fresh modern take of R&B goodness while still maintaining a traditional signature vibe that fans have come to know and love over many years. Boasting a nostalgic and refreshing callback to the 90s and early 2000s before the genre became somewhat convoluted. But make no mistake, Fitch Means hits home with this single in every way and his voice will be a vital one if he stays on this path.

Still shot of Fitch Means’ video for “Pretend”

This is not just another R&B song, it’s a true stroke of anthemic bliss. Once you hear Fitch‘s voice for the first time, you’ll know it’s one that’ll stick with you. “Pretend” is available now on Spotify, Apple Music and all other digital music streaming platforms. The official music video is available on YouTube and is linked below.

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