Exclusive Artist Review: The Harmalators – “Two Great Minds Think Alike” Album

We’ve had The Harmalators duo on our platform before, and they have yet to do disappoint. Since that time, the elite Californi-natives have put together another plethora of colorfully eclectic songs with top notch production value and songwriting technique versatility – some which have landed them in award/charting positions. Comprised of eight amazingly blissful textures and structures that melodically soar throughout the musical landscape, the two brothers in The Harmalators have truly hit it out of the park with their 8-track collective, titled ‘Two Great Minds Think Alike‘, an exercise in innovation, thoroughness, blissfulness and so much more that’ll captivate your musical aura and ambience.

Opening track “Love On Fire” really emphasizes their vocal melody approach, all while keeping that indie feel at the forefront with several facets of different instruments playing their respective roles. Each vocalist really helps enhance the other and you can tell that their togetherness and solidification really puts the melody strength into the writing structure in its entirety. It’s a brilliant intro to the album that will easily entice you to listen to the duration of the record in its entirety.

“Where Would I Be Without You” is a much more simple listen but is undeniably a much more basic structure – and that is held to the highest regard. It’s a shorter song, one that is easily to take in as a classic, and could definitely be heard as an intro to one of those 90s sitcoms (a GOOD one, by the way). Another facet of this track is to find it impossible to get it out of your head. From its title track lyrics, addictive melody structure and just overall charming presence with its well-put-together.

Overall, ‘Two Great Minds Think Alike’ insatiably showcase both brothers’ strongest points in both production and performance value in ways that entice any listener to hear what they’ve put together over the years together and solo-wise as well. They’ve put out a small catalogue of their innovative gems in the past foür😝 its time, but this 8-track collection of highly-produces bliss will definitely turn some heads; especially when an album like this is in the band’s arsenal.

“Two Great Minds Think Alike” have also garnered them some award status. Including…

If this is the first time you’ve heard the first time you’ve heard The Harmalators, then it definitely won’t be the last!



©️ Artist Reach, LLC | ASCAP | All Rights Reserved

Key Strategies and Equipment to Promote Your Music in 2021

Recording your music with the intent of releasing it and getting it heard can be quite the journey. Fortunately, independent musicians now have the resources to do this without needing a full-blown production setup and an extensive budget. In fact, indie artists were estimated to have generated more than $20 billion in 2020 alone. It’s important to remember, however, that recording is only half the work done. Bringing all that hard work into fruition means having the right strategies to release and promote your music. There are many ways to do this, but we’ve narrowed it down to the five key ways that you can successfully promote your music in 2021:

1. Set up a pre-order

Setting up a pre-order is one of the most effective ways to generate buzz early and build anticipation for the music you will release. It also lets you gauge how much attention you’re getting and whether to increase promotional efforts for the actual release. Similar to selling a product idea, there are several advantages to pre-selling your music before launching: it provides validation, gives you greater assurance of success, and helps you create partnerships and gather support. As you gain momentum for your release, your pre-order will also act as a call-to-action during any interviews or press releases you may do. If someone hears you on a podcast, for instance, they can pre-order your album right there and then. It’s important to set up the pre-order on your website so that you can gain access to statistics on how sales are performing.

2. Create quality promotional materials

Attracting more people to listen to your sound will depend on the quality of your promotional materials, too. Do not underestimate the power of visuals when it comes to publicizing your music. This involves taking professional-quality photos and excellent graphic design. You’ll need promo photos and videos to share with different websites and publications. More than just creative vision, you’ll also need professional cameras to capture detailed, high-resolution images that can be manipulated and edited for your promotional materials. The Sony ZV-1 Compact 4K HD Camera is a great option because it’s sleek and still manages to provide a resolution of 20 megapixels and has 4.35x optical zoom capabilities. Plus, a good set of high-definition photos and videos can be used for different formats, so it’s a good investment.

3. Develop your presence on social media

There’s no better way to promote your music than on social media. However, it’s not enough to just post and share random snippets of your music. Develop and maintain a consistent and engaging presence on all platforms, including Facebook, Instagram, and TikTok. For instance, if you’re releasing something like a guitar instrumental, try engaging your audience by asking them to add lyrics, share it on their social profiles, and tag you. This creates a relationship with your audience that is extremely valuable when promoting the rest of your music. Make the most of your social media presence to boost your music’s reach.

4. Release a music video

People often look for visual cues that will hook them to a particular song. An exciting and original music video can get you more attention than if you released a single by itself. Similar to your publication materials, creating a good music video will require the right gear. Some of the best videos in 2021 have become even more creative, using handheld cameras to weave interesting narratives, like Wiki and Navy Blue’s rap video. When shooting music videos, you can use 4k cameras like the Sony A7S III or the Panasonic Lumix S1H to ensure consistent, crisp quality. They also have a wide range of options for lenses, so you can get as creative as you want with your segments. Don’t be afraid to think outside the box when making a music video for your upcoming release. The best videos always have something unique and intriguing about them, so it may be a good idea to take the same approach.

©️ Artist Reach, LLC | ASCAP | All Rights Reserved

Exclusive Artist Review: Custom – “V” Album

Emerging from the iconic Seattle music scene, 5-piece rockers Custom began hitting the ground running in the music realm when they first formed in 2002 by guitarist Corey Petro and quickly began acquiring a street buzz. Flash forward nineteen years and Custom is currently one of the leading voices in the vibrant Seattle scene, releasing a handful of records and performing shows at a vast array of prominent venues and events to create a big name for themselves as a band with a raw energy approach to their big guitar-driven signature sound.

Their flavor of Rock is very distinctive; utilizing elements from 80s bands like Iron Maiden, Twisted Sister and Judas Priest while also diligently implementing a more modern sensibility that fits today’s more innovative Rock aura. After the widespread success of their album ‘Brace For Impact’ in 2018, Custom knew they had to follow up with a record that would do themselves justice while also raising the bar to the heights they already created – and that resulted in the band’s 2021 release ‘V’, their highly anticipated fifth studio album. If fans of the band were eager for a release that would crank up the performance and production value while still boasting that Custom signature sound they’ve been known for, then they got exactly what they wanted and a boatload more. Opening banger “King Alice” sets the tone for the record and truly hits you full force with their pounding rhythm section, beefy guitar gains and arena-style vocals that come together into one explosive sound. Vocalist David Lyon is at the top of his game on this track with his anthemic melody choices, high-range leads and distinctively executed vibratos. He leaves no stone unturned and really brings his vocal approach right to the forefront in a way that is both effective and impressionable for both old fans and new. For anyone that hasn’t heard Custom yet, this opening track will absolutely grab your undivided attention for the rest of the album’s duration.

Another notable track on this record is anchor single “Open Road”, a song with a rhythmically driving tempo and crunchy chugging guitars that really deliver the verses with punchy measures. Like the opening track, Lyon again serves up an anthemic chorus that is unwaveringly catchy and themed with clever lyrical outbursts. The wa-wa/crybaby guitar solo on this song is absolutely face-melting and several new elements are introduced on this track that really adds to the band’s overall distinctive Rock flavor. And that’s one notable factor of this record – each song brings something new to the table all while sustaining the perfect balance of consistency to give the band their own signature style that is completely their own. One more notable entry on this album is “Ten Years Gone”, a punchy tune with more subtle verses and atmospheric elements throughout the song’s structure. Lyons’ vocal harmonies in the chorus and octave-measures in the second verse are incredibly effective and showcases his vocal ability from other crucial angles. This song, just like the others mentioned, brings several new facets of the band’s songwriting structures while still maintaining their signature style that’s been made apparent since the opening track. This track is incredibly flavorful and is definitely a standout on the album altogether.

Overall, ‘V’ is an album that will definitely exceed expectations. It’s a record that balances both originality and familiarity in a way that will entice just about any listener to dive deeper into Custom’s discography and career altogether. It’s a record that has staying power, where it stays with you even long after it’s over – and you’ll definitely be coming back to it time and time again as one of your favorite releases in 2021 for the Rock spectrum. You can get your copy of ‘V’ now on Spotify, Apple Music, iTunes and any other digital music streaming platform. You’ll be more than happy that you did.


© Artist Reach, LLC | ASCAP | All Rights Reserved