Press Release & Career Highlights: Joel Matthew, A Prominent Career And A Highly Anticipated EP For March 2019

Article by: Justyn W. Brodsky

As a man of embracing music that is visceral and inspiring, as well as known for wearing many hats in the game both on stage and off, Joel Matthew‘s signature sound as an artist is known for his charismatic rhyming techniques and dynamic lyrical structures that truly aim for the core of a song. His music also resonates with a style that touches on equal parts originality and familiarity, giving his audience a taste of something fresh yet still identifiable. But he is much more than just another artist…

Originally emerging from the elite Phoenix music scene in Arizona, Joel Matthew, a 22-year old prominently rising rapper, singer, songwriter, producer and keyboardist – began hitting the ground running in the music realm during 2016 where he met up with his creative team. The move also resulted in ending a brief stint in college; a decision based on focusing his dreams on being one of the industry’s best at his craft that he has built on since 2011, and has no intention of slowing down. And with his team backing him, also put his situation and prospects into promising directions.

After mere weeks of making his successful move to Los Angeles, Joel began wasting no time at all getting acquainted and established with the industry’s bigger leagues. He began working with multi-platinum and Grammy award-winning producer, songwriter, and keyboardist, Sam Barsh, as well as Grammy award-winning and GOOD Music engineer and producer, Tom Kahre. Together, this powerhouse production duo would manifest and craft Joel’s signature sound, and began the process for putting together his debut EP, “Where Do I Start”. Over the course of a year, Joel wrote and produced all seven tracks on the EP with his new team, and also developed the concept for the official artwork with his creative partner and brother, Jakob Matthew, along with artist and Sony Pictures animator, Tiffany Lam.

2019 is looking bright for the young, up and coming artist with “Where Do I Start” being his debut release. The EP releases exclusively on March 1st and will be available on several digital music retailers, streaming platforms, as well as Joel’s official website and social media. He has come a long way in a short time and is driven to maintain his originality and to keep shooting for greatness. Judging by his determination and prospects so far, Joel Matthew is well on his way to the top. And mainstream music fans will soon be used to hearing him as a household name.

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Artist Review: Barcenilla – “Timeless” Single

Article by: Justyn W. Brodsky

When it comes to being a vocalist, you can be trained since birth, all day, every day, from dawn to dusk. And you most certainly will achieve some results. But then (not to sound like Simon Cowell here or anything), you just have it. And what exactly is it? Exactly. You just answered it in your own mind. And when it comes to truly having it; be it a beautiful voice, an ear for detail, head-turning looks, a craft for incredible melody choices and songwriting techniques and everything in between, Philippines-based Pop/R&B artist, Barcenilla, goes above and beyond the standard of today’s average, or even eyebrow-raising, trifecta.

With a remarkably organic and word-of-mouth fan base that has amassed the rising artist over 90,000 Facebook fans, 10,000 Twitter followers and over 26,000 Instagram followers, it’s no surprise that Barcenilla‘s signature sound has made an insatiable impact with listeners all over the world; hankering for that next vital voice and fresh image that truly captivates them beyond the realm of something run-of-the-mill or passive. This is where Barcenilla truly stands out – he is that next musical fix you’ve been looking for, and you have to hear him to believe it.

His most recent gem “Timeless”, which officially released December 1st, is just like the title suggests. It’s a timeless song that has not only the perfect production value to showcase Barcenilla‘s artist merit, but also shows several angles of what his vocal range is capable of, all topped off with astonishing melody placements and dynamics of delivering his strengths as a vocalist in all the right places.

Reminiscent of a vocal approach that could draw comparisons to iconic heavyweights like Prince, George Michael, and even subtle touches of today’s musical heartthrobs like Bruno Mars, Barcenilla has a tone and range that is natural, visceral, and resonates with a style that shares equal parts originality and familiarity; giving his audience a taste of something fresh yet still familiar. Which is an impressive feat in today’s world of music where almost everything has been done in some form or fashion.

But with Barcenilla, things take a natural and formulated turn in music, and “Timeless” is the perfect way to showcase his abilities both as an artist and stage persona. It’s about execution for him, and not what you sing, but how you sing it. The type of artist that could hear a poorly put-together song from another singer, erase all vocal tracks, and turn something that was essentially a flop into an absolute diamond. It’s all about the execution and Barcenilla strongly utilizes this component in his songs; and we hear that throughout every bar and measure in “Timeless”.

On top of hearing a brilliant Single with pop sensibilities. “Timeless” also delves into tastefully blended Hip Hop and R&B additives as well, giving it the perfect edge to almost any music listener that can appreciate the better side of today’s mainstream approach. It’s a song that doesn’t leave a stone unturned and really brings out the best of Barcenilla. From the looks of it, this artist is going places in 2019. So you’ll definitely wanna check out this single which is currently available on iTunes, Spotify among many others, and keep a close eye on his endeavors. You’ll be glad you did.

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Career Highlights: NCK Records & Lil Opioid’s Rise In The Industry

Article by: Justyn W. Brodsky

We’ve had Hip Hop artist Lil Opioid on the platform once before. Our review of his EP Cosmic got an astounding reaction, and since then, we’ve been delving a little deeper into the young star on the rise.

With over 500,000 followers on Instagram and an insatiable internet presence since his inception into the market, Lil Opioid, on top of embracing his role as one of the fastest rising up-and-comers in the game, garnered enough industry knowledge and a fan base that allowed him to open the doors with his artist development platform NCK Records; an indie label designated to help aspiring and upcoming artists distribute their music and gain exposure to create an active & engaged audience.

Kinda like us at Artist Reach, NCK Records is a “for musicians, by musicians” network that provides industry opportunities for artists of many calibers and mostly focused on the Hip Hop genre. No matter how new or experienced an artist may be. The humble label provides many avenues of improving your artist career ranging from social media marketing, distribution, authentic promotion, and lots more. The label does sign artists and has an application and preliminary process, which requires submission of your music, a rundown of your industry experience, and crucial questions to determine if the label is a proper home base for you. The collective, solely owned/operated by Lil Opioid and a co-CEO, has proven that their mission for the label is in a promising direction for up and coming artists, as well as themselves as entrepreneurs.

Lil Opioid is strictly self-made, self-promoted and a true example of authenticity. And NCK Records is a direct reflection of that; his hands-on experience with the industry that truly encompasses the legwork a lot of artists don’t have the ability or patience to attempt or maintain in this era of the DIY format, and recognizing the strategies, how-to, and most of all, the payoff when hard work takes place.

If you’re an artist that genuinely resonates with this article and Lil Opioid‘s label, you can submit an application to become signed to his roster by going to his official website below. Lil Opioid is coming-up to the big times right now, and would be a good time to connect with him and his label as he continues to hit the ground running.

Connect with Lil Opioid and NCK Records:

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Artist Review: frafri – Thank You For So Much, Sorry For So Little” LP

Review by: Justyn Brodsky

A lot of producers & creators showcase their best work through their musical visions and audio expressions through sound, especially when it comes to the instrumental aspect. frafri‘s 15-track LP Thanks For So Much, Sorry For So Little is a clear demonstration into the mind of exactly that – the thought process and execution of instrumental expression and the moods and structures that parallel the songwriting structures as a way to get into the mind of a creator.

And that’s the kind of LP frafri has put together, a record of many visceral moods, innovative beats, and the brilliant use of guitar sequences and synthesizers that really set the tone for each track. From subtle buildups, explosively climactic measures and anthemic melody choices throughout the album, each song delves into a form of expression that steers along the lines of ominous emotions, and feelings that are thought provoking.

And that’s one of my favorite parts about frafri‘s latest collection of tracks – the ambience and versatility that really sets this album apart from anything else within its caliber. But I don’t necessarily mean “experimental” when it comes to that particular term, because these songs are diligently put together and definitely brilliantly structured. They flow together like chapters in a book, and scream loudly with narratives even though this album doesn’t have. But the biggest component to this record is the creative use of instruments – from introverted guitar parts to a vast array of keys and synths providing the atmosphere. After listening to all 15-tracks in their entirety, you begin to draw the full picture in your mind. The full picture that this album delivers a full, flavorful sound with wholesome totality – and you find yourself resonating with every measure both musically, and visually.

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Artist Review: Sassy Vee – “I Should Go” & “Emotional” Singles

Review by: Justyn Brodsky

A gem like Sassy Vee is a girl with a vision and a girl with a vibe. She’s an absolute trifecta in the bigger picture altogether – she has class, beauty, and insatiable talent that is passionately utilized in her own signature style of music that is compellingly catchy, lyrically visceral and atmospherically ambient. And she showcases these very crucial components in her anchor singles “I Should Go” and “Emotional”. Two tracks with different eclectic approaches, but diligently executed by Sassy herself no matter what elements each song presents itself with. These are two very versatile tracks that truly bring you into the musical realm that Sassy delivers to the forefront; and never wavers from her flavorful sound she carries with her throughout every song that leaves you refreshed and aching to hear more.

“I Should Go” is a great mid-pacing yet subtle song that serves up as a flavorful modern treat into today’s Pop sensibility with Indie elements. From lyrically visceral and eased-up verses that beautifully showcase Sassy‘s voice as more of a clever and delicate buildup, the verses really caress her vocal textures and tenderness that really shows her authenticity. It’s the perfect buildup of soft-sung narratives before the powerful chorus jumps in to tie the song together with Sassy‘s wholesome vocal dubs and mid-to-high range melodies. She truly grasps onto the song’s aura and key signature to write and perform the perfect balance and composure for this track, and really puts her strengths right out to the forefront. She clearly has a knack for writing vocal parts that are not only catchy, but compelling as well, and really puts forth a style that touches on equal parts originality and familiarity, giving her audience a taste of something fresh yet still identifiable.

Her second single “Emotional” is more R&B-infused and reminiscent of the classic Motown Records era with tasteful mixtures of today’s more authentic and eclectic Soul inspired artists that perform R&B the way it was meant to be. The track is more charismatic, fun, and shows a different angle to Sassy‘s lyrical techniques and artistic merit. It’s a track that any R$B listener can appreciate, including previous generations that witnessed the manifestation of the genre, and the components that came with it. “Emotional” is also a song that truly sings from, and speaks to the soul. It resonates with the truly passionate music fan that wants to delve into an artist’s true core, to see and hear who they really are as a songwriter. All the while relating to the song in a whole, and finding out how they can identify with it.

Overall, Sassy‘s singles are triumphant, meaningful and really bring out different angles of her talent and songwriter. She’s a rare gem among many artists of her caliber, and has a very promising prospect of what 2019 has in store for her, as well as beyond. By the sounds of it – Sassy Vee is not going anywhere, anytime soon. It’s artists like her that today’s music really yearns for.

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Artist Review: L.Awolf – “77” LP & Interview Behind The Mic

Article by: Justyn W. Brodsky

L.Awolf is no typical artist; he is a multifaceted and versatile mind with a vision that parallels with his music. His content, though always expressive and outward, utilizes his inner thoughts and manifests his lyrical foundation into his overall craft. And we get a clear glimpse into that window of create with L.Awolf‘s debut album 77.

Comprised of 11 diligently written, emotional and thought provoking tracks with clever rhyming techniques and witty lyrical punchlines, 77 showcases many angles to several of L.Awolf‘s artistic merit and songwriting structures; no matter what approach he has to take with each beat. This LP is a gem among the indie/underground circuit, but also a very generous contribution to today’s mainstream realm of modern Rap and Hip Hop as well.

Today, we take our readers Behind The Mic and catch up with the creator of the 77 LP and find out what he’s all about.

Behind The Mic: L.Awolf

What got you into music?

Since age 7, I was always obsessed with making sounds. One night in March 2018, I had X mixed with a lotta vodka and was already in my feelings over a fucked up break-up that had happened so I hopped on the music program i was using at the time and said “know what….I’m gonna make a song, fuck it”, and ever since then, I’ve been obsessed with making dreamy, floaty instrumentals since.

Most Iconic Musical Influences

  • NAS, because I grew up listening to him a lot when CD players were still around.
  • Lil Wayne, because with me being from New Orleans, he proved that we can actually make it big and be from New Orleans.
  • Kid Cudi, because he helped me through my depression and I relate to him in many ways.
  • And finally…Earl Sweatshirt, because I watched him grow since his early OF days, and to me he is one the most lyircal of all time. And I relate to him on a personality level big time.

What’s Your Newest Release About?

My new releases will be more lyrically inclined and the overall message will be more positive but in an aggressive way. I like to make sure people hear my message. My last release and first project ever (77) was mainly about suicide because I was VERY suicidal and still am. But people have also reached out to me about their suicidal thoughts as well and I’m working on a way to let those people know that everything will be okay, and that I am someone who understands what they are going through.

The Message Behind The Music

My main message in my newer music is basically saying that everything will be ok, and if your significant other is abusive to you, you don’t need them. They are not worth it.

If You Had To Pick 3 Artists That You Think You Sound Like, Who Would They Be?

I don’t like to compare my music to any other artists because every artist is different. But I’ve been told my sounds are reminiscent of Kid Cudi, Earl Sweatshirt and Andre3k.

Plans for 2019

My plans for 2019 are to release more music videos and touch more people out there with my music altogether. I love to get feedback from fans, because I actually talk back. I fuck with people who fuck with me and I make an effort to make them a part of anything I’m doing.

Connect with L.Awolf:

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Artist Review: Iamjuri – “Gone Fishing” Single

Review by: Justyn W. Brodsky

With upbeat rhythms, flashy tempos and synth-infused buildups that keep you at the edge of your seat, Iamjuri sets sail on a futuristic signature sound with the visceral single “Gone Fishing”.

Blasting off with a subtle yet heavily anticipated intro, this track has great pacing and production quality that sets an innovative tone. It’s not a noisy or convoluted song that’s gonna distract you from the actual talent or artistic merit; it has great consistency throughout each measure and really resonates as a whole. The drum tempos are a diligent mix of earlier Dance eras and today’s more simple EDM sensibilities. The charm of this track is evident as soon as it begins, and maintains that aura throughout the song’s duration.

This is also a track that really entices you to dive deeper into Iamjuri‘s catalogue of other projects, especially future ones. This artist’s style is a glimpse into the future of what the prominent electronically-infused Dance genre just may hold. From well dressed beats, charismatic tempos and top quality production, “Gone Fishing” is anything but a letdown, and really brings Iamjuri‘s talent right to the forefront.

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