Exclusive Review: Element A.U. – “Crispy” Single

Article by: Justyn Brodsky

There aren’t many short-and-to-the-point Hip Hop moguls like Element A.U. out there. An artist that captures his craft quickly, precisely, and diligently projected. And with his teasingly vocal onslaught with charismatic rhyming schemes and dynamic lyrical structures in just under two minutes run time, Element‘s solid track “Crispy”, featured on his recent release Gift Of Game, does some major justice not only as a rapper, but a creator as well.

His album title definitely fits like a Breitling watch – Element with this track truly proves he is definitely a gift of the game and sets no boundaries in getting that point across. Since he began hitting the ground running in the industry, he’s been making waves throughout his prospective Knoxville, TN scene area and his surroundings; garnering an insatiable buzz amongst other rappers and fans alike. But one thing that stands out among Element and others around his hustle is the fact that he’s been on a DIY mission that has residually been beneficial for the rising rapper. And with his song “Crispy”, he proves that his come-up has been more than authentic.

“Crispy” is quick, in-your-face, and entices you to really get to know who Element really is as an artist; a tease into what his full-length release Gift Of Game has to offer. And “Crispy” is a perfect appetizer for what’s to come when you pick up your copy of his album. His rhyming never waivers from his consistency to keep you captivated, his flow never weakens and always keeps the vibe alive no matter how short this track may be. But above all, this track will have you hankering for more. So once you take a listen to “Crispy”, you’ll definitely understand why his album Gift Of Game is appropriately titled. We assure you that once you take a listen to this single, you’ll be enticed to pick up Element‘s album too – and you’ll see you (and hear) why he truly is the Gift Of Game.

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Exclusive Review: Hei$enberg – “Bad Chick” Single

Article by: Justyn Brodsky

An artist like Hei$enberg isn’t just a diamond in the rough, he’s the type that will shine bright even among other gems in the gallery. And one of his more-than-noticeable demonstrations of this is with his hit single “Bad Chick”, a track that is charismatic enough to retain relevance in today’s mainstream scene, but with a whole lot more punch and wit than one could ever expect.

This track’s ambient intro serves up a solitude that leaves us anticipated and overwhelmed until those verses come in. With backing vocal tracks complimenting each clever rhyme and wordsmithy magic touch as the verses play out, the next-level beat comprises itself with extra punch and versatility that is impossible to go unnoticed; it’s something that will easily stick in your head.

The structure of this track, though well-paced and formulaic, plays it safely throughout each measure. Which is perfectly fine, given the multifaceted nature of the song’s unique approach and mesh of Rap & Hip Hop styles that stay true to their anthemic quality. It’s a club banger that will definitely turn some heads and heals on the dance floor without any cause for concern or change of pace; “Bad Chick” fits right in, cordially and contagiously.

Official single

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Artist Review: G-Pak – “This Is It (feat. Brooke Lynne)”

Review by: Justyn W. Brodsky

There’s some heat coming out of the Brooklyn borough of NYC, and it’s coming out fire hot. With an insatiable knack for clever lyrical outbursts and wordsmithy rhyming schemes, Hip Hop artist G-Pak comes out swinging with his latest club-worthy banger “This Is It (feat. Brooke Lynne)”.

This single is all about the vibes. It has a versatile beat with auspicious detail in the mix that easily grabs your undivided attention with its bump and grind swagger, multifaceted use of instruments and swell pacing that sets the tone for the vocals to be extremely effective. And this track delivers in full. With a sing-songy chorus with an engaging punchline and melody choices, G-Pak really shines on this song from the very first measure and leads us into verses that are cleverly executed and projected.

Sharing the dueling verse duties with female feature artist Brooke Lynne, the rhymes, bars and hooks are eyebrow raising and demonstratively skilled beyond today’s run-of-the-mill rappers. Brooke‘s flow is charismatic, attitude-driven, and easy to resonate with the beat that continues to drive this song forward. When we get to the G-Pak verse, he ties the track together perfectly with his mid-ranged vocal approach and his undeniably smooth way with words; proving it’s not what you say, it’s how you say it.

The production value on “This Is It” is very detail oriented and really feels like a track that has been worked on diligently without a rush job. The dynamic use of vocal takes is one of the strongest components this song offers and you can really hear this stroke of genius each time you re-listen to it. And that’s another strongpoint; this track has a plethora of likability factors and is easy to revisit, which will definitely entice you to check more into G-Pak‘s catalogue, both past, present and future. “This Is It” is an absolute gem for 2020, and really sets the bar high for the NYC music scene. You can’t go wrong with this song.

Listen to “This Is It”:

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Artist Review: Pariz Noir – “Las Olas” Single

Review by: Justyn W. Brodsky

With sensual vibes, atmospheric textures and an enthusiastically ambient beat stirred into one tasteful concoction, Miami-based Pop Artist Pariz Noir proves that her newest single “Las Olas” is something on a whole new level, and really sets a nostalgic tone to her signature sound.

Pariz, who is also known by the identity logo “VX”, brings forth a futuristic approach that encompasses elements of Pop, R&B, and Hip Hop with a very subtle and sensual edge that makes this song a very blissful listening experience. Her vocals, blended with an anthemic and modern style, showcase an impressive range with a sing-songy formula that is both catchy and dynamic. She hones a crafty display of clever bars, rhymes, hooks and diligently blends it all together into a vocal style that covers different angles of her talent; which puts all the pieces together for a dangerously catchy tune.

And that’s perhaps one of the main standouts of this track – you can re-listen to it and come back to it time and time again without it becoming stale or forgettable. “Las Olas” fits beautifully on one of your hot single playlists with other Pop/R&B artists of a similar caliber, along with the mainstream greats you’ve come to know and love this past decade. Pariz‘s sound altogether has that solid Miami flavor that is sexy, club-worthy and classy; the production value is the best of its kind, and approached with a sensuality that can easily heat up both the dance floor and the bedroom. And once you take a listen to “Las Alos” yourself, you’ll see (and hear) exactly why. This track is a perfect gem for 2020.

Listen to the single:

pariznoir.fanlink.to/lasolas

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Artist Review: Cherry Ilex Sound – Reason (Take a Trip) featuring Erica B

Review by: Justyn W. Brodsky

We’ve reviewed Cherry Ilex‘s music before. The elite west coast producer has laid down a more-than-solid foundation for his multifaceted set of multi-talents both as a songwriter and creator behind the mixing board; and he comes back out swinging with his first release in 2020, “Reason (Take a Trip)”.

Cherry‘s knack for vibing rhythms and catchy melodies is still ever present just like his previous releases. But this time, with feature artist Erica B at the helm of lead vocals, “Reason” has something truly special from beginning to end from the very first listen, and reaches out to a very innovative and wide-ranged audience that can appreciate Pop, Hip Hop, EDM, R&B and everything between. This track has a beat that captures a rap/snap and classic R&B signature, but possesses several clever elements in the realm of production and melody choices.

Erica B‘s vocals are addictive and completely star-quality; making this track a standout of its kind in the vocal melody department. But Cherry‘s attentiveness to detail is what truly makes this song an absolute gem. It covers many angles that are innovative enough to carry itself throughout the new 2020 millennium, but still has that hint of familiarity that gives us a callback to some of our favorite electronically-infused R&B tracks we’ve come to know over the years from many DJs and producers in the game.

This song is not only interesting, but also full of vibes that are completely feel-good throughout the track’s duration. The vocals are articulately crafted with well thought out lyrics, the production value has more than one approach that really blends together tastefully, and the overall sound this song tackles can cater to many different fans of many genres. This is the perfect kickstart track for the new millennium, and we at Artist Reach can not recommend “Reason” highly enough. You will be addicted to this one.

Listen to “Reason”:

•Spotify: http://open.spotify.com/album/5rshkW8SJyz1JWUecMU09J

Connect with Cherry-Ilex:

•Official Website: https://www.cherry-ilex.com

•Twitter: https://www.twitter.com/Cherry_Ilex

•Facebook: https://www.facebook.com/cherryilex/

•Instagram: https://www.instagram.com/cherryilexsound

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Artist Review: Potok Philippe – “Not The Same (feat. Dre Prada)” Single

Review by: Justyn W. Brodsky

Today’s millennial heatwave has been taking the industry by storm since the explosion of the 2010’s, and many independent artists of this era have been paving their way to grab the attention of music listeners from many walks of life, especially those geared more toward the Rap/hip Hop caliber. One artist that has been making some noticeable noise in the game is Toronto-based Rap/Hip Hop pioneer Potok Philippe with his new fresh single “Not The Same”. A song that demonstrates not only Potok‘s musical and lyrical sensibility, but his insatiable swagger as well.

“Not The Same”, accompanied by an official music video which includes feature artist Dre Prada, is a solid banger from start to finish. From distinctive melody choices to clever lyrical punchlines, this club-worthy single comes out swinging with today’s more charming side to sing-songy Hip Hop narratives and really showcases Potok‘s charisma as well as artistic merit. He reels you in with solid hooks that are viscerally satisfying and lyrically hypnotizing. It’s one of those tracks that proves that it’s not what you’re saying, but how you’re saying it. His well placed verses are nostalgically driven, the beat structure is a force to be reckoned with and the signature sound throughout this track’s duration touches on equal parts originality and familiarity; giving his listeners a taste of something that is recognizable to the modern ear, yet holds its own in its own right.

Drawing notable influences from undeniable Hip Hop heavyweights ranging from the 90s including Tupac, Notorious B.I.G. and Nas, to today’s more modern leaders of the game including Drake, Future, 21 Savage, Lil Pump and many others; Potok‘s signature sound offers up a tasteful blend of old school charm and today’s more prominent production value as well as lyrical execution. He’s an artist that is real, self-aware, and really brings his musical energy to the fold of the forefront with an effective formula that draws you in; and this single definitely reflects it. “Not The Same” is a single that not only brings Potok‘s craft out into the playing field, but also has a solidified production value that is top-of-the-line and a gold standard among today’s Hip Hop scene.

With this single already making waves throughout the music community at large, Potok Philippe also proves that he is quickly becoming a crucial, vital voice to the genre entirely; and “Not The Same” is direct evidence of this in every way. You just can’t go wrong with this one.

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Artist Review: BiGG$ – “Marijuana Memories (prod. by Novmber)”

Review by: Justyn W. Brodsky

Get ready for a feel-good track with a fresh new vibe, because on-the-rise Hip Hop pioneer BiGG$ is doing big things for the vital future of Hip Hop. And he continues to push forward in his career with the recent release of his popular single, “Marijuana Memories”.

As a track that draws in both old school and modern sensibilities, this is a song that has insatiable passion, clever punchlines, and a feel-good aura that delves you into what BiGG$ is all about – creating effective and addictive tracks that stay with you far after the first listen. Carrying an ambient beat that is more subtle, well-paced and at-times nostalgic, the flow from BiGG$ dynamically crafted lyricism really shines in the forefront and never waivers from the song’s identity and self awareness. It’s a laid back track that lets us know to enjoy life a little more, and to relax with a good quality doobie.

The production value is notable and impressive; putting a visceral and modern spin on old school flavors that mix together like good weed and fine wine. BiGG$ has an established and direct approach in his vocal delivery, yet still knows when to incorporate that subtlety in all the right places to make “Marijuana Memories” the gem that is really is.

His lyrical structures are intact and never attempt to outdo/overdo itself in any way. The post production offers more magical touches than anything else – keeping a level ground to walk on throughout this track’s duration. We’ve heard many marijuana concepts in many Hip Hop tracks, but this one is a definite standout and could easily get a Snoop Dogg approval. BiGG$ is doing big things, and it’s tracks like “Marijuana Memories” that is helping pave the way for the rising artist. You will not regret putting this song on repeat.

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